When deep structures surface design structures that can repeatedly surprise

Journal of Advertising

Volumn 37, Issue 4, 2008, Pages 21-34

  Goldenberg, Jacob ^a   Mazursky, David ^a  

^a HEBREW UNIVERSITY OF JERUSALEM   (Israel)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 59349086638     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367370402     Document Type: Article

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