The medium as a contextual cue: Effects of creative media choice

Journal of Advertising

Volumn 34, Issue 3, 2005, Pages 89-98

  Dahlén, Micael ^a  

^a STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 27644590409     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2005.10639197     Document Type: Article

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