Creative and interactive media use by agencies: Engaging an IMC media palette for implementing advertising campaigns

Journal of Advertising Research

Volumn 47, Issue 3, 2007, Pages 237-256

  Sasser, Sheila L ^a   Koslow, Scott ^b   Riordan, Edward A ^c  

^a EASTERN MICHIGAN UNIVERSITY   (United States)

^b UNIVERSITY OF WAIKATO   (New Zealand)

^c WAYNE STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 43049104803     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849907070286     Document Type: Article

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