Creativity via cartoon spokespeople in print ads capitalizing on the distinctiveness effect

Journal of Advertising

Volumn 37, Issue 4, 2008, Pages 75-84

  Heiser, Robert S ^a   Sierra, Jeremy J ^b   Torres, Ivonne M ^c  

^a UNIVERSITY OF SOUTHERN MAINE   (United States)

^b TEXAS STATE UNIVERSITY   (United States)

^c NEW MEXICO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 59349120573     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367370406     Document Type: Article

References (65)

1. Amabile, Teresa M. (1982), "Social Psychology of Creativity: A Consensual Assessment Technique," Journal of Personality and Social Psychology, 43 (5), 997-1013.
2. Ang, Swee Hoon, and Sharon Y M. Low (2000), "Exploring the Dimensions of Ad Creativity," Psychology and Marketing, 17 (10), 835-854.
3. -, Yih Hwai Lee, and Siew Meng Leong (2007), "The Ad Creativity Cube: Conceptualization and Initial Validation," Journal of the Academy of Marketing Science, 35 (2), 220-232.
4. Appiah, Osei (2001), "Ethnic Identification on Adolescents' Evaluations of Advertisements," Journal of Advertising Research, 41 (5), 7-22.
5. Auken, Stuart Van, and Subhash C. Lonial (1985), "Children's Perceptions of Characters: Human Versus Animate Assessing Implications for Children's Advertising," Journal of Advertising, 14 (2), 13-22, 61.
6. Bagozzi, Richard P., AliceM. Tybout, C. Samuel Craig, and Brian Sternthal (1979), "The Construct Validity of Tripartite Classification of Attitudes," Journal of Marketing Research, 16 (1), 88-95.
7. Baron, Reuben M., and David A. Kenny (1986), "The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations," Journal of Personality and Social Psychology, 51 (6), 1173-1182.
8. Bell, Jack A. (1992), "Creativity, TV Commercial Popularity, and Advertising Expenditures," International Journal of Advertising, 11 (2), 165-172.
9. Blasko, Vincent J., and Michael P. Mokwa (1986), "Creativity in Advertising: A Janusian Perspective," Journal of'Advertising, 15 (4), 43-50, 72.
10. Brewer, Marilynn B. (1991), "The Social Self: On Being the Same and Different at the Same Time," Personality and Social Psychology Bulletin, 17 (5), 475-482.
11. Brumbaugh, Anne M. (2002), "Source and Nonsource Cues in Advertising and Their Effects on the Activation of Cultural and Subcultural Knowledge on the Route to Persuasion," Journal of Consumer Research, 29 (2), 258-269.
12. Bush, Alan. J., Joseph F. Hair, Jr., and Robert P. Bush (1983), "A Content Analysis of Animation in Television Advertising," Journal of Advertising, 12 (4), 20-26, 41.
13. Callcott, Margaret F., and Wei-Na Lee (1994), "A Content Analysis of Animation and Animated Spokes-Characters in Television Commercials," Journal of Advertising, 23 (4), 1-12.
14. Chan Lin, Lih-Juan (1998), "Animation to Teach Students of Different Knowledge Levels "Journal of Instructional Psychology, 25 (3), 166-175.
15. - (2000), "Attributes of Animation for Learning Scientific Knowledge," Journal of Instructional Psychology, 27 (4), 228-238.
16. Condon, John W., and William D. Crano (1988), "Inferred Evaluation and the Relation Between Attitude Similarity and Interpersonal Attraction," Journal of Personality and Social Psychology, 54 (5), 789-797.
17. Csikszentmihalyi, Mihaly (1999), "Society, Culture and Person: A Systems' View of Creativity," in Handbook of Creativity, Robert J. Sternberg, ed., New York: Cambridge University Press, 325-339.
18. Dahlén, Micael (2005), "The Medium as a Contextual Cue: Effects of Creative Media Choice," Journal of Advertising, 34 (3), 89-98.
19. Dehn, Doris M., and Susanne van Mulken (2000), "The Impact of Animated Interface Agents: A Review of Empirical Research," International Journal of Human-Computer Studies, 52 (1), 1-22.
20. Diao, Fangfang, and S. Shyam Sundar (2004), "Orienting Response and Memory for Web Advertisements: Exploring Effects of Pop-Up Window and Animation," Communication Research, 31 (5), 537-567.
21. Duck, Julie M., Michael A. Hogg, and Deborah J. Terry (1998), "Perceived Self-Other Differences in Pursuability: The Effects of Interpersonal and Group-Based Similarity," European Journal of Social Psychology, 28 (1), 1-21.
22. El-Murad, Jaafar, and Douglas C. West (2004), "The Definition and Measurement of Creativity: What Do We Know?" Journal of Advertising Research, 44(2), 188-201.
23. Erdogan, B. Zafer, Michael J. Baker, and Stephen Tagg (2001), "Selecting Celebrity Endorsers: The Practitioner's Perspective," Journal of Advertising Research, 41 (3), 39-48.
24. Gati, Itamar, and Amos Tversky (1987), "Recall of Common and Distinctive Features of Verbal and Pictorial Stimuli," Memory and Cognition, 15 (2), 97-100.
25. Geissler, Gary L., George M. Zinkhan, and Richard T Watson (2006), "The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent," Journal of Advertising, 35 (2), 69-80.
26. Green, Eva G. T., Jean-Claude Deschamps, and Dario Paez (2005), "Variation of Collectivism and Individualism Within. 20 Countries," Journal of Cross-Cultural Psychology, 36(3), 321-339.
27. Grier, Sonya A., and Rohit Deshpandé (2001), "Social Dimensions of Consumer Distinctiveness: The Influence of Social Status of Group Identity and Advertising Persuasion," Journal of Marketing Research, 38 (2), 216-224.
28. Ho, David Y. F. (1995), "Selfhood and Identity in Confucianism, Taoism., Buddhism, and Hinduism: Contrasts with the West," Journal for the Theory of Social Behavior, 25 (2), 115-139.
29. Hogg, Michael A., Elizabeth A. Hardie, and Katherine J. Reynolds (1995), "Prototypical Similarity, Self-Categorization and Depersonalized Attraction: A Perspective on Group Cohesiveness," European Journal of Social Psychology, 25 (2), 159-177.
30. Holmes, John H., and Kenneth E. Cracker (1987), "Predispositions and the Comparative Effectiveness of Rational, Emotional, and Discrepant Appeals for both High-Involvement and Low-Involvement Products," Journal of the Academy of Marketing Science, 15 (1), 27-35.
31. Kover, Arthur J., Stephen M. Goldberg, and William L. James (1995), "Creativity Vs. Effectiveness? An Integrating Classification for Advertising," Journal of Advertising Research, 35 (6), 29-39.
32. Krugman, Dean M., Richard J. Fox, James E. Fletcher, Paul M. Fischer, and Tina H. Rojas (1994), "Do Adolescents Attend to Warnings in Cigarette Advertising? An Eye-Tracking Approach," Journal of Advertising Research, 34 (6), 39-52.
33. Laczniak, Russell N., Darrel D. Muehling, and Sanford Grossbart (1989), "Manipulating Message Involvement in Advertising Research," Journal of Advertising, 18 (2), 28-38.
34. Lang, Annie, Jennifer Borse, Kevin Wise, and Prabu David (2002), "Captured by the World Wide Web: Orienting to Structural and Content Features of Computer-Presented Information," Communication Research, 29 (3), 215-245.
35. Leyens, Jacques-Philippe, Vincent Y. Yzerbyt, and Anouk Rogier (1997), "Personality Traits That Distinguish You and Me Are Better Memorized," European Journal of Social Psychology, 27 (5), 511-522.
36. Li, Hairang, and Janice L. Bukovac (1999), "Cognitive Impact of Banner Ad Characteristics: An Experimental Study," Journalism and Mass Communication Quarterly, 16 (2), 341-353.
37. -, Terry Daugherty, and Frank Biocca (2002), "Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence," Journal of Advertising, 31 (3), 43-57.
38. Lohtia, Ritu, Naveen Donthu, and Edmund K. Hershberger (2003), "The Impact of Content and Design Elements on Banner Advertising Click-Through Rates," Journal of Advertising Research, 43 (4), 410-418.
39. MacKenzie, Scott B., and Richard J. Lutz (1989), "An Empirical Examination of the Structural Antecedents of AttitudeToward-the-Ad in an Advertising Pretesting Context," Journal of Marketing, 53 (2), 48-65.
40. -, -, and George E. Belch (1986), "The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations," Journal of Marketing Research, 23 (2), 130-143.
41. Marra, James L. (1990), Advertising Creativity, Englewood Cliffs, NJ: Prentice Hall.
42. McGuire, William J. (1984), "Search for the Self: Going Beyond Self-Esteem and the Reactive Self," in Personality and the Prediction of Behavior, Robert A. Zucker, Joel Aranoff, and Albert I. Rabin, eds., Orlando, FL: Academic Press, 73-120.
43. McKirnan, David J., Charles E. Smith, and Else V. Hamayan (1983), "A Sociolinguistic Approach, to the Belief-Similarity Model of Racial Attitudes," Journal of Experimental Social Psychology, 19 (5), 434-447.
44. Mitchell, Andrew A., and Jerry C. Olson (1981), "Are Product Beliefs the Only Mediator of Advertising Effect on Brand Attitude?" Journal of Marketing Research, 18 (3), 318-332.
45. Nairne, James S., Ian Neath, Matt Serra, and Eunhee Byun (1997), "Positional Distinctiveness and the Ratio Rule in Free Recall, " Journal of Memory and Language, 37 (2), 155-166.
46. Neeley, Sabrina M., and David W. Schumann (2004), "Using Animated Spokes-Characters in Advertising to Young Children, " Journal of Advertising, 33 (3), 7-23.
47. O'Connor, Gina Colarelli, Thomas R. Willemain, and James MacLachlan (1996), "The Value of Competition Among Agencies in Developing Ad Campaigns: Revisiting Gross's Model," Journal of Advertising, 25 (1), 51-62.
48. O'Quin, Karen, and Susan P. Besemer (1989), "The Development, Reliability, and Validity of the Revised Creative Product Semantic Scale," Creativity Research Journal, 2 (4), 267-278.
49. Phillips, Barbara, and Wei-Na Lee (2005), "Interactive Animation: Exploring Spokes-Characters on the Internet," Journal of Current Issues and Research in Advertising, 27 (1), 1-17.
50. Pieters, Rik, Luk Warlop, and Michael Wedel (2002), "Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory," Management Science, 48 (6), 765-781.
51. Plucker, Jonathan A., Ronald A. Beghetto, and Gayle T. Dow (2004), "Why Isn't Creativity More Important to Educational Psychologists? Potentials, Pitfalls, and Future Directions in Creativity Research," Educational Psychologist, 39 (2), 83-96.
52. Sasser, Sheila L., Scott Koslow, and Edward A. Riordan (2007), "Creative and Interactive Media Use by Agencies: Engaging an IMC Media Palette for Implementing Advertising Campaigns, "Journal of Advertising Research, 47 (3), 237-256.
53. Schwartz, Joseph M., and William P. Smith (1976), "Social Comparison, and the Inference of Ability Difference," Journal of Personality and Social Psychology, 34(6), 1268-1275.
54. Singh, Ramahar, Li Hen Ho, Hui Lynn Tan, and Paul A. Bell (2007), "Attitudes, Personal Evaluations, Cognitive Evaluation and Interpersonal Attraction: On the Direct, Indirect and Reverse-Causal Effects," British Journal of Social Psychology, 46 (1), 19-42.
55. Smith, Eliot R. (2000), "Research Design," in Handbook of Research Methods in Social and Personality Psychology, Harry T. Reis and Charles M. Judd, eds., New York: Cambridge University Press, 17-39.
56. Smith, Robert E., and Xiaojing Yang (2004), "Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence," Marketing Theory, A (1/2), 31-58.
57. Snyder, C. R., and Howard L. Fromkin (1980), Uniqueness: The Human Pursuit of Difference, New York: Kluwer Academic.
58. Spears, Nancy, and Surendra N. Singh (2004), "Measuring Attitude Toward the Brand and Purchase Intentions," Journal of Current Issues and Research in Advertising, 26 (2), 53-66.
59. Sundar, S. Shyam, and Sriram Kalyanaraman. (2004), "Arousal, Memory, and Impression-Formation Effects of Animation Speed in Web Advertising," Journal of Advertising, 33 (1), 7-17.
60. Till, Brian D., and Daniel W Baack (2005), "Recall and Persuasion: Does Creative Advertising Matter?" Journal of Advertising, 34 (3), 47-57.
61. Torres, Ivonne M., Jeremy J. Sierra, and Robert S. Heiser (2007), "The Effects of Warning Label Placement in Print Ads: A Social Contract Perspective," Journal of Advertising, 36 (2), 49-62.
62. Vignoles, Vivian L., Xenia Chryssochoou, and Glynis M. Break-well (2000), "The Distinctiveness Principle: Identity, Meaning, and the Bounds of Cultural Relativity," Personality and Social Psychology Review, A (4), 337-354.
63. White, Alisa, and Bruce L. Smith (2001), "Assessing Advertising Creativity Using the Creative Product Semantic Scale," Journal of Advertising Research, 41 (6), 27-34.
64. Winer, Russell S. (1999), "Experimentation in the 21st Century: The Importance of External Validity,"Journal ofthe Academy of Marketing Science, 27 (3), 349-358.
65. Zinkhan, George M. (1993), "From the Editor: Creativity in Advertising," Journal of Advertising, 22 (2), 1-3.