360° of creative risk

Journal of Advertising Research

Volumn 39, Issue 1, 1999, Pages 39-49

  West, Douglas C ^a  

^a UNIVERSITY OF READING   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748156614     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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