A model of marketing information flow: What creatives obtain and want to know from clients

Journal of Advertising

Volumn 33, Issue 4, 2004, Pages 39-52

  Sutherland, John ^a   Duke, Lisa ^a   Abernethy, Avery ^b  

^a UNIVERSITY OF FLORIDA   (United States)

^b AUBURN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 12144284840     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2004.10639173     Document Type: Article

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