Assessing advertising creativity using the creative product semantic scale

Journal of Advertising Research

Volumn 41, Issue 6, 2001, Pages 27-34

  White, Alisa ^a   Smith, Bruce L ^b  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

^b TEXAS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24644493441     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-41-6-27-34     Document Type: Article

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