Creativity: The x factor in advertising theory

Journal of Advertising

Volumn 1, Issue 1, 1972, Pages 28-32

  White, Gordon E ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0348130211     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1972.10672470     Document Type: Article

References (31)

1. Graham Wallas. "The Art of Thought," in P. E. Vernon, ed.. Creativity (Middlesex, England: Penguin Books. 1970), pp. 91-92.
2. James Webb Young, A Technique For Producing Ideas (Chicago: Advertising Publications, Inc., 1960), pp. 53-54.
3. Alex Osborn, Applied Imagination (New York: Charles Scribner's Sons, 1953), p. 125.
4. E. D. Hutchinson, "How to Think Creatively," in Morris I. Stein and Shirley J. Heinze, ed.. Creativity and the Individual (Chicago: Free Press of Glencoe, 1964), pp. 24-25.
5. Albert Rosenfeld, "Introduction," in Stanley Rosner and Lawrence E. Abt, ed.. The Creative Experience (New York: Grossman Publishers, 1970), p. 6.
6. L. L. Thurstone, "Creative Talent," in Morris I. Stein and Shirley J. Heinze, ed., The Creative Experience. p. 11.
7. Wilder Penfield, "Medical Sciences," in Stanley Rosner and Lawrence E. Abt, ed., The Creative Experience p. 106.
8. Brewster Ghiselin, ed.. The Creative Process (New York: Mentor Books, 1952), p. 26.
9. Brewster Ghiselin, ed.. The Creative Process (New York: Mentor Books, 1952)., p. 15.
10. Henri Poincare, "Mathematical Creation," in Brewster Ghiselin, ed., The Creative Process p. 37.
11. A. E. Housman, "The Name and Nature of Poetry," in Peter llich Tchaikovsky, "Letters," in P. E. Vernon, ed., The Creative Process. p. 57.
12. Arthur Koestler. The Act of Creation (New York: Dell Publishing Co., Inc., 1967), p. 121.
13. Edward De Bono, "Lateral Thinking," in Robert Adams, ed.. Creativity in Communications (Greenwich, Conn.: New York Graphic Society, Ltd., 1971), pp. 27-28.
14. Arthur Koestler, Creativity in Communications.. p. 190.
15. Carl Gustav Jung, "Psychology and Literature,” in Brewster Ghiselin, ed., Creativity in Communications p. 222.
16. E. W. Sinnott, "The Creativeness of Life," in P. E. Vernon, ed., Creativity in Communications , p. 112.
17. David Ogilvy. Confession of an Advertising Man (New York: Dell Publishing Co., Inc., 1964), p. 28.
18. Ulrich Franzen, "Architecture." in Stanley Rosner and Lawrence E. Abt. ed., Confession of an Advertising Man., p. 168.
19. Neil Simon, "Theatre," in Confession of an Advertising Man., p. 364.
20. John E. Mathews, The Copywriter (Glen Ellyn, III.: John E. Matthews, Ltd., 1964), pp. 61-63.
21. Brewster Ghiselin, The Copywriter, p. 26.
22. Selden Rodman, "Poetry," in Stanley Rosner and Lawrence E. Abt, ed., The Copywriter.. p. 331.
23. Gary A. Steiner, ed.. The Creative Organization (Chicago: University of Chicago Press, 1965), pp. 7-10.
24. A. J. Cropley, "S-R Psychology and Cognition Psy chology," in P. E. Vernon, ed., The Creative Organizationp. 124.
25. Brewster Ghiselin, The Creative Organization. p. 19.
26. Hanley Norins, The Compleat Copywriter (New York: McGraw-Hill Book Company, 1966), p. 95.
27. G. W. Allport, "Personality," in Morris J. Stein and Shirley J. Heinze, ed., The Compleat Copywriter. p. 193.
28. Sidney Lumet, "Cinema,” in Stanley Rosner and Lawrence E. Abt, ed., The Compleat Copywriter p. 194.
29. Selden Rodman, "Poetry," in The Compleat Copywriter., p. 328.
30. Jerry Della Famina, From Those Wonderful Folks Who Gave You Pearl Harbor (New York: Pocket Books, 1971), p. 256.
31. C. R. Rogers, "Towards a Theory of Creativity,” in P. E. Vernon, ed., From Those Wonderful Folks Who Gave You Pearl Harbor.. p. 141.