Creative differences between copywriters and art directors

Journal of Advertising Research

Volumn 40, Issue 3, 2000, Pages 19-26

  Young, Charles E ^a  

^a Ameritest ^*

Author keywords

[No Author keywords available]

Indexed keywords

EID: 22344432690     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-40-3-19-26     Document Type: Article

References (8)

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2. FRIESTAD, M., and P. WRIGHT. "Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising." Journal of Consumer Research 22, 1 (1995): 62-74.
3. GARDNER, HOWARD. Creating Minds. New York, NY: Basic Books, 1993.
4. KOVER, ARTHUR J. "Copywriters' Implicit Theories of Communication: An Exploration." Journal of Consumer Research 21, 4 (1995): 30-45.
5. _. "Creativity and Structure in Advertising Agencies." Unpublished Ph.D. dissertation.
6. _, WILLIAM JAMES, and BRENDA SONNER. "To Whom Do Advertising Creatives Write? An Inferential Answer." Journal of Advertising Research 37, 1 (1997): 41-53.
7. _, and STEPHEN M. GOLDBERG. "The Games Copywriters Play: Conflict, QuasiControl, A New Proposal." Journal of Advertising Research 35, 4 (1995): 52-65.
8. MOLES, ABRAHAM. Information Theory and Esthetic Perception, J. Cohen, trans. Urbana, IL: University of Illinois Press, 1968.