The role of myth in creative advertising design: theory, process and outcome

Journal of Advertising

Volumn 30, Issue 2, 2001, Pages 10-25

  Johar, Gita Venkataramani ^a,b   Holbrook, Morris B ^a,b,c   Stern, Barbara B ^d,e  

^a NEW YORK UNIVERSITY   (United States)

^b The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^c Och Spine at New York Presbyterian Hospitals   (United States)

^d CITY UNIVERSITY OF NEW YORK   (United States)

^e RUTGERS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85009935439     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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