The ad creativity cube: conceptualization and initial validation

Journal of the Academy of Marketing Science

Volumn 35, Issue 2, 2007, Pages 220-232

  Ang, Swee Hoon ^a   Lee, Yih Hwai ^a   Leong, Siew Meng ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Ad creativity; Connectedness; Meaningfulness; Novelty

Indexed keywords

EID: 59349112938     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-007-0042-4     Document Type: Article

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