Envisioning the future of advertising creativity research alternative perspectives

Journal of Advertising

Volumn 37, Issue 4, 2008, Pages 131-150

  Bernardin, Thomas ^a   Kemp Robertson, Paul ^b   Stewart, David W ^c   Yan, Cheng ^d   Wan, Heather ^d   Rossiter, John R ^e   Erevelles, Sunil ^f   Roundtree, Robert ^f   Zinkhan, George M ^g   Fukawa, Nobuyuki ^h  

^a Leo Burnett Worldwide   (Australia)

^b Contagious Magazine ^*  (United Kingdom)

^c UNIVERSITY OF CALIFORNIA   (United States)

^d UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^e UNIVERSITY OF WOLLONGONG   (Australia)

^f UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

^g UNIVERSITY OF GEORGIA   (United States)

^h LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 59349109958     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367370411     Document Type: Article

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