Understanding creative service: a qualitative study of the advertising problem delineation, communication and response (APDCR) process

International Journal of Advertising

Volumn 23, Issue 3, 2004, Pages 285-307

  Hill, Railton ^a   Johnson, Lester W ^b  

^a SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

^b Mt Eliza Business School   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33750462346     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2004.11072886     Document Type: Article

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