Do marketers get the advertising they need or the advertising they deserve? Agency views of how clients influence creativity

Journal of Advertising

Volumn 35, Issue 3, 2006, Pages 81-101

  Koslow, Scott ^a   Sasser, Sheila L ^b   Riordan, Edward A ^c  

^a UNIVERSITY OF WAIKATO   (New Zealand)

^b EASTERN MICHIGAN UNIVERSITY   (United States)

^c WAYNE STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33749324797     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367350306     Document Type: Article

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