Getting a line on print ads pleasure and arousal reactions reveal an implicit advertising mechanism

Journal of Advertising

Volumn 37, Issue 4, 2008, Pages 63-74

  Poels, Karolien ^a   Dewitte, Siegfried ^b  

^a EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

^b UNIVERSITY OF LEUVEN   (Belgium)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 59349087995     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367370405     Document Type: Article

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