The fundamental templates of quality ads

Marketing Science

Volumn 18, Issue 3, 1999, Pages 333-351

  Goldenberg, Jacob ^a   Mazursky, David ^a   Solomon, Sorin ^a  

^a HEBREW UNIVERSITY OF JERUSALEM   (Israel)

Author keywords

Advertising creativity; Advertising strategy; Creativity in marketing; Marketing ideation processes

Indexed keywords

EID: 0033235412     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.18.3.333     Document Type: Article

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