The impact of advertising creativity on the hierarchy of effects

Journal of Advertising

Volumn 37, Issue 4, 2008, Pages 47-62

  Smith, Robert E ^a   Chen, Jiemiao ^a   Yang, Xiaojing ^b  

^a INDIANA UNIVERSITY   (United States)

^b UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 59349092972     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367370404     Document Type: Article

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