Client and agency mental models in evaluating advertising

International Journal of Advertising

Volumn 24, Issue 1, 2005, Pages 35-50

  Devinney, Timothy ^a   Dowling, Grahame ^a   Collins, Michael ^a  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 59349120168     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2005.11072903     Document Type: Article

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