An investigation of passengers' psychological benefits from green brands in an environmentally friendly airline context: The moderating role of gender

Sustainability (Switzerland)

Volumn 10, Issue 1, 2018, Pages

  Hwang, Jinsoo ^a   Choi, Jung Kyu ^b  

^a Sejong University   (South Korea)

^b Dongseo University   (South Korea)

Author keywords

Environmentally friendly airline; Gender; Nature experiences; Overall image; Psychological benefits; Self expressive benefits; Warm glow

Indexed keywords

AIRLINE INDUSTRY; CONCEPTUAL FRAMEWORK; GENDER ROLE; PSYCHOLOGY; WILLINGNESS TO PAY;

KOREA;

EID: 85039786115     PISSN: None     EISSN: 20711050     Source Type: Journal    
DOI: 10.3390/su10010080     Document Type: Article

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