Green value added

Marketing Intelligence & Planning

Volumn 24, Issue 7, 2006, Pages 673-680

  Hartmann, Patrick ^a   Apaolaza Ibáñez, Vanessa ^a  

^a UNIVERSITY OF THE BASQUE COUNTRY UPV EHU   (Spain)

Author keywords

Brands; Consumption; Environmental management; Green marketing

Indexed keywords

EID: 33750625382     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500610711842     Document Type: Article

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