Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the U.S.A.

Asian Journal of Communication

Volumn 27, Issue 4, 2017, Pages 396-414

  Muralidharan, Sidharth ^a   La Ferle, Carrie ^a   Sung, Yongjun ^b  

^a SOUTHERN METHODIST UNIVERSITY   (United States)

^b Korea University   (South Korea)

Author keywords

ad novelty; culture; environment; Green advertising; India; individualism collectivism

Indexed keywords

EID: 85009476318     PISSN: 01292986     EISSN: 17420911     Source Type: Journal    
DOI: 10.1080/01292986.2017.1280063     Document Type: Article

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