Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective

Corporate Social Responsibility and Environmental Management

Volumn 19, Issue 5, 2012, Pages 306-316

  Kang, Seongho ^a   Hur, Won Moo ^b  

^a Pukyong National University   (South Korea)

^b Yonsei University   (South Korea)

Author keywords

Green brand equity; Green brand management; Green consumer; Green marketing; Sustainable development

Indexed keywords

EID: 84865184069     PISSN: 15353958     EISSN: 15353966     Source Type: Journal    
DOI: 10.1002/csr.281     Document Type: Article

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