Warm glow or extra charge? The ambivalent effect of corporate social responsibility activities on customers' perceived price fairness

Journal of Marketing

Volumn 80, Issue 1, 2016, Pages 84-105

  Habel, Johannes ^a,b   Schons, Laura Marie ^a   Alavi, Sascha ^a   Wieseke, Jan ^b,c  

^a RUHR UNIVERSITY BOCHUM   (Germany)

^b EUROPEAN SCHOOL OF MANAGEMENT AND TECHNOLOGY   (Germany)

^c LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

Behavioral pricing; Corporate social responsibility; Cost perceptions; Price fairness

Indexed keywords

EID: 84955608207     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.14.0389     Document Type: Article

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