Brand personality of tourist destinations: An application of self-congruity theory

Tourism Management

Volumn 32, Issue 1, 2011, Pages 114-127

  Usakli, Ahmet ^a   Baloglu, Seyhmus ^b  

^a NEVSEHIR HACI BEKTAS VELI UNIVERSITY   (Turkey)

^b UNIVERSITY OF NEVADA   (United States)

Author keywords

Brand personality; Destination branding; Destination personality; Las Vegas; Self congruity theory

Indexed keywords

CONSUMPTION BEHAVIOR; PERCEPTION; QUESTIONNAIRE SURVEY; THEORETICAL STUDY; TOURISM MANAGEMENT; TOURIST BEHAVIOR; TOURIST DESTINATION;

LAS VEGAS; NEVADA; UNITED STATES;

EID: 78649875892     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2010.06.006     Document Type: Article

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