The effect of entrepreneurial rhetoric on microlending investment: An examination of the warm-glow effect

Journal of Business Venturing

Volumn 28, Issue 6, 2013, Pages 690-707

  Allison, Thomas H ^a   McKenny, Aaron F ^a   Short, Jeremy C ^a  

^a UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

Content analysis; Microlending; Political rhetoric; Poverty; Warm glow

Indexed keywords

EID: 84883793632     PISSN: 08839026     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusvent.2013.01.003     Document Type: Article

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