The influence of green marketing functions in building corporate image: Evidences from hospitality industry in a developing nation

International Journal of Contemporary Hospitality Management

Volumn 28, Issue 10, 2016, Pages 2178-2196

  Yadav, Rambalak ^a   Kumar Dokania, Abhishek ^a   Swaroop Pathak, Govind ^a  

^a INDIAN SCHOOL OF MINES   (India)

Author keywords

Corporate communication; Corporate image; Green image; Green marketing activities

Indexed keywords

EID: 84991253514     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/IJCHM-05-2015-0233     Document Type: Article

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