The effectiveness of environmental advertising in the hotel industry

Cornell Hospitality Quarterly

Volumn 53, Issue 2, 2012, Pages 154-164

  Hu, Hsin Hui Sunny ^a  

^a MING CHUAN UNIVERSITY   (Taiwan)

Author keywords

emotional benefits; environmental advertising; environmental claims; hotel marketing

Indexed keywords

EID: 84859921497     PISSN: 19389655     EISSN: None     Source Type: Journal    
DOI: 10.1177/1938965511433293     Document Type: Article

References (45)

1. Ahmad H.,Shah I.,Ahmad K.Factors in environmental advertising influencing consumer's purchase intention.European Journal of Scientific Research. 2010;48 (2): 217-26.
2. Barrena R.,Sanchez M.Using emotional benefits as a differentiation strategy in saturated markets.Psychology & Marketing. 2009;26 (11): 1002-30.
3. Bailey A. A.Non-fulfillment of promotional deals: The impact of gender and company reputation on consumers' perceptions and attitudes.Journal of Retailing and Consumer Services. 2005;12:285-95.
4. Belz F.,Dyllik T.Positionierung Kernentscheidung des Marketing. Tomczak T. R.Roosdorp A., ed. St. Gallen, Switzerland: Thexis Verlag; 1996:170-79.
5. Blackwell R. D.,Miniard P. W.,Engel J. F.Consumer behavior. New York, NY: Harcourt College Publishers; 2001:.
6. Buck R.,Anderson E.,Chaudhuri A.,Ray I.Emotion and reason in persuasion. Applying the ARI model and the CASC scale.Journal of Business Research. 2004;57:647-56.
7. Carlson L.,Grove S. J.,Kangun N.A content analysis of environmental advertising claims: A matrix method approach.Journal of Advertising. 1993;22 (3): 27-39.
8. Carlson L.,Grove S. J.,Laczniak R. N.,Kangun N.Does environmental advertising reflect integrated marketing communications? An empirical investigation.Journal of Business Research. 1996;37:225-32.
9. Carroll B. A.,Ahuvia A. C.Some antecedents and outcomes of brand Love.Market Letters. 2006;17:79-89.
10. Chan R. Y. K.Environmental attitudes and behavior of consumers in China: Survey findings and implications.Journal of International Consumer Marketing. 1999;11 (4): 25-52.
11. Chan R. Y. K.The effectiveness of environmental advertising: The role of claim type and the source country green image.International Journal of Advertising. 2000;19:349-75.
12. Chan R.Y.K.,Lau L.B.Y.The effectiveness of environmental claims among Chinese consumers: influences of claim type, country disposition and ecocentric orientation.Journal of Marketing Management. 2004;20:273-319.
13. Chan R. Y. K.,Leung T. K. P.,Wong Y. H.The effectiveness of environmental claims for services advertising.Journal of Services Marketing. 2006;20 (4): 233-50.
14. Chan W. W.Environmental measures for hotels' environmental management systems ISO 14001.International Journal of Contemporary Hospitality Management. 2009;21 (5): 542-60.
15. Chan W. W.,Lam J.Environmental accounting of Municipal solid waste originating from rooms and restaurants in the Hong Kong hotel industry.Journal of Hospitality and Tourism Research. 2001;25 (4): 371-85.
16. Davis J. J.Strategies for environmental advertising.Journal of Consumer Marketing. 1993;10 (2): 19-36.
17. D'Souza C.Green advertising effects on attitude and choice of advertising themes.Asia Pacific Journal of Marketing and Logistics. 2005;17 (3): 51-66.
18. Ecolabelling of compost bins. 2005. Nordic Ecolabelling. http://www.svanen.nu/sismabmodules/criteria/getfile.aspx?fileid=92650001 (accessed 12 November 2009).
19. Business and the Environment. 2009;20 (10): 12-14.
20. Flynn L. R.,Goldsmith R. E.Application of the personal involvement inventory in marketing.Psychology & Marketing. 1993;10:357-66.
21. Gibson D.Awash in green: a critical perspective on environmental advertising.Tul. Envtl. L.J. 2008;22:423-440.
22. Gotlieb J. B.,Schlacter J. L.,St. Louis R. E.Consumer decision making: A model of the effects of involvement, source credibility, and location on the size of the price difference required to induce consumers to change suppliers.Psychology & Marketing. 1992;9:191.
23. Haley R. I.Developing effective communications strategy: A benefit segmentation approach. New York: Wiley; 1985:.
24. Restaurants and Institutions. 2008;118 (2): 19.
25. Hartmann P.,Apaolaza-Ibáñez V.Virtual nature experiences as emotional benefits in green product consumption: The moderating role of environmental attitudes.Environment and Behavior. 2008;40 (6): 818-42.
26. Hartmann P.,Apaolaza-Ibáñez V.,Forcada Sáinz F. J.Green branding effects on attitude: Functional versus emotional positioning strategies.Marketing Intelligence & Planning. 2005;23:9-29.
27. Holbrook M. B.,Batra R.Assessing the role of emotions as mediators of consumer responses to advertising.Journal of Consumer Research. 1987;14 (3): 404-20.
28. Hu H. H.,Parsa H. G.,Self J. T.The dynamics of green restaurant patronage.Cornell Hospitality Quarterly. 2010;51 (3): 344-62.
29. Jones P.The Orchid Hotel.Tourism and Hospitality Research. 2002;3 (3): 277-80.
30. Kals E.,Schumacher D.,Montada L.Emotional affinity toward nature as a motivational basis to protect nature.Environment and Behavior. 1999;31:178-202.
31. Kaplan R.,Kaplan S.The experience of nature: A psychological perspective. New York: Cambridge University Press; 1989:.
32. Kassaye W. W.Green dilemma.Marketing Intelligence & Planning. 2001;19:6.
33. Lafferty B. A.,Goldsmith R. E.Corporate credibility's role in consumer's attitudes and purchase intentions when a high versus a low credibility endorser is used in the ad.Journal of Business Research. 1999;44 (2): 109-16.
34. Legg D.,Baker J.Add value to your service. Suprenant C., ed. Chicago: American Marketing Association; 1987:163-68.
35. MabeyM.2010. Moving Beyond Claims-Based Messaginghttp://www.appliedstrategies.ca/documents/claims-based_messaging.php (accessed June 2010).
36. Mannetti L.,Pierro A.,Livi S.Recycling: Planned and self-expressive behavior.Journal of Environmental Psychology. 2004;24:227-36.
37. Mittal B.The advertising of services meeting the challenge of intangibility.Journal of Service Research. 1999;2 (1): 98-116.
38. Nair S. R.,Menon C. G.An environmental marketing system-A proposed model based on Indian experience.Business Strategy and the Environment. 2008;17:467-79.
39. Ottman J.Green marketing: Challenges and opportunities for the new marketing age. Lincolnwood, IL: NTC Business Books; 1993:.
40. Petty R. E.,Cacioppo J. T.Advertising and consumer psychology. Percy L.Woodside A. G., ed. Lexington, MA: Lexington Books; 1983:3-23.
41. Ruth J. A.Promoting a brand's emotion benefits: The influence of emotion categorization processes on consumer evaluations.Journal of Consumer Psychology. 2001;11 (2): 99-113.
42. Schuhwerk M. E.,Lefkoff-Hagius R.Green or non-green? Does type of appeal matter when advertising a green product?.Journal of Advertising. 1995;24 (Summer): 21-31.
43. Stevenson J. S.,Bruner G. C.,Kumar A.Webpage background and viewer attitudes.Journal of Advertising Research. 2000;40 (1/2): 29-34.
44. Zaichkowsky J. L.Measuring the involvement construct.Journal of Consumer Research. 1985;12:341-52.
45. Zambardino A.,Goodfellow J.Being "affective" in branding?.Journal of Marketing Management. 2007;23 (1-2): 27-37.