Exploring the green image of airlines: Passenger perceptions and airline choice

Journal of Air Transport Management

Volumn 43, Issue , 2015, Pages 37-45

  Hagmann, Carmen ^a   Semeijn, Janjaap ^a   Vellenga, David B ^b  

^a MAASTRICHT UNIVERSITY   (Netherlands)

^b LCC International University   (Lithuania)

Author keywords

Airline choice; Booking flights; Carbon offsetting; Green image; Passenger perceptions: sustainability

Indexed keywords

AIRLINE INDUSTRY; PERCEPTION; SUSTAINABILITY; TRANSPORTATION ECONOMICS; TRAVEL BEHAVIOR; TREND ANALYSIS; WILLINGNESS TO PAY;

EID: 84921981022     PISSN: 09696997     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jairtraman.2015.01.003     Document Type: Article

References (63)

1. Air Transport World Multiple nations sign protest, declare actions against EU ETS. Air Transp. World 2012, 49(4):9.
2. Algers S., Beser M. Modelling choice of flight and booking class - a study using stated preference and revealed preference data. Int. J. Serv. Technol. Manag. 2001, 2(1-2):28-45.
3. Atmosfair Airline Index 2012 2013, (accessed 29.05.13.). http://www.atmosfair.de/fileadmin/userupload/AirlineIndex/AirlineIndex2012DE.pdf.
4. Barr S., Shaw G., Coles T. Times for (Un)sustainability? Challenges and opportunities for developing behaviour change policy. A case-study of consumers at home and away. Glob. Environ. Change 2011, 21:1234-1244.
5. Becken S. Tourists' perceptions of international air travel's impact on the global climate and potential climate change policies. J.Sustain. Tour. 2007, 15(4):351-369.
6. Benady D. Brands Show True Colours 2007, Marketing Week, May, 20-21.
7. Blalock G., Kadiyali V., Simon D.H. The impact of Post-9/11 airport security measures on the demand for air travel. J.Law Econ. 2007, 50(4):731-755.
8. Chen Y.-S. The drivers of green brand equity: green brand image, green satisfaction, and green trust. J.Bus. Ethics 2010, 93(2):307-319.
9. Chen C.-F., Chang Y.-Y. Airline brand equity, brand preference, and purchase intentions - the moderating effects of switching costs. J.Air Transp. Manag. 2008, 14(1):40-42.
10. Chen C.-F., Tseng W.-S. Exploring customer-based airline brand equity: evidence from Taiwan. Transp. J. 2010, 49(1):24-34.
11. Chen F.-J. The intention and determining factors for airline passengers' participation in carbon offset schemes. J.Air Transp. Manag. 2013, 29:17-22.
12. Choueke M. Airlines: heat is on for short-hauls. Mark. Week 2006, 29(45):20-21.
13. Collins A.T., Rose J.M., Hess S. Interactive stated choice surveys: a study of air travel behavior. Transportation 2012, 39(1):55-79.
14. Connekt Logistics Award Step-by-step Plan 2013, (accessed 03.04.13.). http://lean-green.nl/en-GB/logistics/logistics-award-step-by-step-plan.
15. Cowper-Smith A., De Grosbois D. The adoption of corporate social responsibility practices in the airline industry. J.Sustain. Tour. 2011, 19(1):59-77.
16. Crooke M., Casadesus-Masanell R., Reinhardt F., Vasishth V. Households' willingness to pay for 'green' goods: evidence from Patagonia's introduction of organic cotton sportswear. J.Econ. Manag. Strategy 2009, 18(1):203-234.
17. Driscoll W.C. Robustness of the ANOVA and Tukey-Kramer statistical tests. Comput. Indust. Eng. 1996, 31(1):265-268.
18. Dusseldorf Airport Traffic Statistics 2013, http://www.dus.com/dusen/verkehrszahlen.
19. European Commission Reducing Emissions from the Aviation Sector 2013, (accessed 15.04.13.). http://ec.europa.eu/clima/policies/transport/aviation/index_en.htm.
20. Fisher R.J. Social desirability bias and the validity of indirect questioning. J.Consumer Res. 1998, 20(2):303-315.
21. Flybe Make Your Own Environment Label 2013, (accessed 03.04.13.). http://www.flybe.com/pdf/ecolabelsmakeown.pdf.
22. Forsyth P. Environmental and financial sustainability of air transport: are they incompatible?. J.Air Transp. Manag. 2011, 17(1):27-32.
23. 2 costs for airlines under the EU's emission trading. J.Air Transp. Manag. 2013, 26:25-30.
24. Gössling S., Peeters P. 'It does not harm the environment!' an analysis of industry discourses on tourism, air travel and the environment. J.Sustain. Tour. 2007, 15(4):402-416.
25. Graham B., Shaw J. Low-cost airlines in Europe: reconciling liberalization and sustainability. Geoforum 2008, 39(3):1439-1451.
26. Grigolon A.B., Kemperman A.D.A.M., Timmermans H.J.P. Student's vacation travel: a reference dependent model of airline fares preferences. J.air Transp. Manag. 2012, 18(1):38-42.
27. Hartmann W.R., Viard V.B. Do frequency reward programs create switching costs?. ADyn. Struct. Anal. Demand Rew. Prog. Quant. Mark. Econ. 2008, 6(2):109-137.
28. Hess S., Adler T., Polak J.W. Modelling airport and airline choice behavior with the use of stated preference survey data. Transp. Res. Part E 2007, 43(3):221-233.
29. Higham J.E.S., Cohen S.A., Cavaliere C.T. Climate change, discretionary air travel, and the "flyers' dilemma" 2013, 20(10):1-14.
30. IATA Securing Aviation's Future - Environment and Safety Top Priorities 2009, (accessed 25.03.13.). http://www.iata.org/pressroom/pr/Pages/2009-12-02-01.aspx.
31. IATA Scheduled Passengers Carried 2012, (accessed 18.05.13.). http://www.iata.org/pressroom/pr/Pages/2009-12-02-01.aspx.
32. ICAO Report on the Executive Committee on Agenda Item 17 (Section on Climate Change) 2013, (accessed 15.01.15.). http://www.verifavia.com.
33. Jansen M., Hamm U. Product labelling in the market for organic food: consumer preferences and willingness-to-pay for different organic certification logos. Food Qual. Prefer. 2012, 25(1):9-22.
34. Kang K.H., Stein L., Heo C.Y., Lee S. Consumers' willingness to pay for green initiatives of the hotel industry. Int. J. Hosp. Manag. 2012, 31(2):564-572.
35. Lee J.-S., Hsu L.-T., Han H., Kim Y. Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions. J.Sustain. Tour. 2010, 18(7):901-914.
36. Leggett J.A., Elias B., Shedd D.T. Aviation and the European Union's Emission Trading Scheme 2012, Rep. no. R42392, Congressional Research Service, (accessed 01.10.15.).
37. Liou J.J.H., Chuang M.L. Evaluating corporate image and reputation using fuzzy MCDM approach in airline market. Qual. Quant. 2010, 44(6):1079-1091.
38. Lynes J.K., Dredge D. Going Green: motivations for environmental commitment in the airline industry. A case study of Scandinavian airlines. J.Sustain. Tour. 2006, 14(2):116-138.
39. Maddock Douglas MapChange 2008: a Sustainability Brand Map Study 2008, (accessed 18.05.13.). http://media.wix.com/ugd/7be6b64fbaf952afb628e033df1ae45b36abf7.pdf.
40. Maddock Douglas MapChange 2010: a Sustainability Brand Map Study 2010, (accessed 18.05.13.). http://maddockdouglas.com/mapchange-2010-full-report.
41. Mair J. Exploring air travellers' voluntary carbon-offsetting behavior. J.Sustain. Tour. 2011, 19(2):215-230.
42. Maison K.J. Observations of fundamental changes in the demand for aviation services. J.Air Transp. Manag. 2005, 11,(1):19-25.
43. Mak B.L.M., Chan W.W.H., Wong K., Zheng C. Comparative studies of standalone environmental reports - European and Asian airlines. Transp. Res. Part D 2007, 12(1):45-52.
44. Mayer R., Ryley T., Gillingwater D. Passenger perceptions of the green image associated with airlines. J.Transp. Geogr. 2012, 22:179-186.
45. McBoyle G. Green tourism and Scottish distilleries. Tour. Manag. 1996, 17(4):255-263.
46. Meyers T. Trend: green. Entrepreneur 2008, 36(12):58.
47. Norman G. Likert scales, levels of measurement and the laws of statistics. Adv. Health Sci. Educ. 2010, 15(5):625-632.
48. Ong W.L., Tan A.K.G. Anote on the determinants of airline choice: the case of Air Asia and Malaysia Airlines. J.Air Transp. Manag. 2010, 16(4):209-212.
49. Pereira E. Green and growing. Air Transp. World 2011, 48(10):58.
50. PricewaterhouseCoopers Building Trust in the Air: is Airline Corporate Sustainability Reporting Taking off? 2011, (accessed 05.06.13.). http://www.pwc.com/enGX/gx/sustainability/assets/pwc-airlines-cr.pdf.
51. Proussaloglou K., Koppelman F.S. The choice of air carrier, flight, and fare class. J.Air Transp. Manag. 1999, 5(4):193-201.
52. Rhoades D.L., Waguespack B. Better safe than service: the relationship between service and safety quality in the U.S. airline industry. Manag. Serv. Qual. 1999, 9(6):396-400.
53. Rhoades D.L., Waguespack B. Judging a book by it's cover: the relationship between service and safety quality in the U.S. airline industry. J.Air Transp. Manag. 2000, 6(2):87-94.
54. Scheelhaase J., Grimme W., Schaefer M. The inclusion of aviation into the EU emission trading scheme - impacts on competition between European and non-European network airlines. Transp. Res. Part D: Transp. Environ. 2010, 15(1):14-25.
55. Schreiber A. Green trends in 2010. Buildings 2009, 103(12):24.
56. Sparaco P. Travails of going Green. Aviat. Week & Space Technol. 2009, 171(16):83.
57. Stern N.H. The Economics of Climate Change: the Stern Review 2007, Cambridge University Press, Cambridge.
58. Tangeland T., Vennesland B., Nybakk E. Second-home owners' intention to purchase nature-based tourism activity products - a Norwegian case study. Tour. Manag. 2013, 36:364-376.
59. Van Birgelen M., Semeijn J., Behrens P. Explaining pro-environment consumer behavior in air travel. J.Air Transp. Manag. 2011, 17(2):125-128.
60. Wen C.H., Yeh W.Y. Positioning of international air passenger carriers using multidimensional scaling and correspondence analysis. Transp. J. 2010, 49(1):7-23.
61. Wüstenhagen R., Bilharz M. Green energy market development in Germany: effective public policy and emerging customer demand. Energy Policy 2006, 34(13):1681-1696.
62. Yap B.W., Sim C.H. Comparisons of various types of normality tests. J.Stat. Comput. Simul. 2011, 81(12):2141-2155.
63. Yu S.-F. Price perception of online airline ticket shoppers. J.Air Transp. Manag. 2008, 14:66-69.