Gap analysis of green hotel marketing

International Journal of Contemporary Hospitality Management

Volumn 25, Issue 7, 2013, Pages 1017-1048

  Chan, Eric S W ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Gap analysis; Green marketing; Hotels; Marketing; Perceptions

Indexed keywords

EID: 84884522213     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/IJCHM-09-2012-0156     Document Type: Article

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