Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern

Journal of Business Research

Volumn 65, Issue 9, 2012, Pages 1254-1263

  Hartmann, Patrick ^a   Apaolaza Ibáñez, Vanessa ^a  

^a UNIVERSITY OF THE BASQUE COUNTRY UPV EHU   (Spain)

Author keywords

Environmental consumer behavior; Environmental marketing; Green electricity adoption; Psychological brand benefits

Indexed keywords

EID: 84861719886     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.11.001     Document Type: Article

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