Self-Image Congruence as a Model of Consumer Attitude Formation and Behavior: A Conceptual Review and Guide for Future Research

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Volumn , Issue , 2015, Pages 1-7

  Claiborne, C B ^a   Sirgy, M Joseph ^a  

^a VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

Consumer Behavior; Product Image; Purchase Intention; Social Approval; Store Loyalty

Indexed keywords

EID: 85038419508     PISSN: 23636165     EISSN: 23636173     Source Type: Book Series    
DOI: 10.1007/978-3-319-13254-9_1     Document Type: Chapter

References (1)

1. Due to space limitations, references have been omitted. A complete set of references can be obtained by writing to either author at the Department of Marketing, Virginia Tech, Blacksburg, VA 24061, or call (703) 231-6949.