The effectiveness of benefit type and price endings in green advert ising

Journal of Advertising

Volumn 41, Issue 4, 2012, Pages 85-102

  Royne, Marla B ^a   Martinez, Jennifer ^a   Oakley, Jared ^a   Fox, Alexa K ^a  

^a UNIVERSITY OF MEMPHIS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84876735218     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2012.10672459     Document Type: Article

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