Green brand benefits and their influence on brand loyalty

Marketing Intelligence and Planning

Volumn 35, Issue 3, 2017, Pages 425-440

  Lin, Jialing ^a   Lobo, Antonio ^a   Leckie, Civilai ^a  

^a SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Green brand image; Green brand loyalty; Green perceived risk; Self expressive benefits; Utilitarian benefits

Indexed keywords

EID: 85018879630     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/MIP-09-2016-0174     Document Type: Article

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