Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion

Journal of Interactive Marketing

Volumn 36, Issue , 2016, Pages 121-133

  Hamilton, Mitchell ^a   Kaltcheva, Velitchka D ^a   Rohm, Andrew J ^a  

^a LOYOLA MARYMOUNT UNIVERSITY   (United States)

Author keywords

Brand strategy; Brands; Customer interactions; Customer value creation; Immersion; Online flow; Online marketing; Satisfaction; Social media

Indexed keywords

EID: 84988643046     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2016.07.001     Document Type: Article

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