Social media's slippery slope: challenges, opportunities and future research directions

Journal of Research in Interactive Marketing

Volumn 7, Issue 2, 2013, Pages 86-99

  Schultz, Don E ^a   Peltier, James Jimmy ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b UNIVERSITY OF WISCONSIN WHITEWATER   (United States)

Author keywords

Brand engagement; Consumer marketing; Marketing communications; Social media

Indexed keywords

EID: 84878832457     PISSN: 20407122     EISSN: None     Source Type: Journal    
DOI: 10.1108/JRIM-12-2012-0054     Document Type: Article

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