Measuring Facebook's impact on marketing: The proverbial hits the fan

Journal of Advertising Research

Volumn 52, Issue 3, 2012, Pages

  Lapointe, Pat ^a  

^a NONE

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EID: 84866520024     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Note

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