The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Journal of Interactive Marketing

Volumn 25, Issue 2, 2011, Pages 85-94

  Chen, Yubo ^a   Fay, Scott ^b   Wang, Qi ^c  

^a UNIVERSITY OF ARIZONA   (United States)

^b SYRACUSE UNIVERSITY   (United States)

^c BINGHAMTON UNIVERSITY   (United States)

Author keywords

Consumer reviews; Online community; Social media; Word of mouth

Indexed keywords

EID: 79955043132     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2011.01.003     Document Type: Article

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