Context-general and Context-specific Determinants of Online Satisfaction and Loyalty for Commerce and Content Sites

Journal of Interactive Marketing

Volumn 24, Issue 3, 2010, Pages 222-238

  Jaiswal, Anand K ^a   Niraj, Rakesh ^b   Venugopal, Pingali ^c  

^a INDIAN INSTITUTE OF MANAGEMENT   (India)

^b CASE WESTERN RESERVE UNIVERSITY   (United States)

^c XLRI XAVIER SCHOOL OF MANAGEMENT   (India)

Author keywords

Commerce and content sites; Context general; Context specific; Loyalty; Satisfaction

Indexed keywords

EID: 77955844729     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2010.04.003     Document Type: Article

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