Spreading the word: Investigating antecedents of consumers' positive word-of-mouth intentions and behaviors in a retailing context

Journal of the Academy of Marketing Science

Volumn 33, Issue 2, 2005, Pages 123-138

  Brown, Tom J ^a   Barry, Thomas E ^b   Dacin, Peter A ^c   Gunst, Richard F ^a,b  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b SOUTHERN METHODIST UNIVERSITY   (United States)

^c QUEEN S UNIVERSITY   (Canada)

Author keywords

Consumer commitment; Identification; Word of mouth

Indexed keywords

EID: 15844383510     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070304268417     Document Type: Article

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