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Return on Quality Improvements in Search Engine Marketing
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Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching
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Bakhtiari Ali, Murthi B.P.S., Steffes Erin Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching. Journal of Interactive Marketing 2013, 27(2):83-97.
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Raising the Barcode Scanner: Technology and Productivity in the Retail Sector
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Basker Emek Raising the Barcode Scanner: Technology and Productivity in the Retail Sector. American Economic Journal-Applied Economics 2012, 4(3):1-27.
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Supersize It: The Growth of Retail Chains and the Rise of the 'Big-Box' Store
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Basker Emek, Klimek Shawn, Van Pham Hoang Supersize It: The Growth of Retail Chains and the Rise of the 'Big-Box' Store. Journal of Economics & Management Strategy 2012, 21(3):541-582.
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Does the Internet Make Markets More Competitive? Evidence from the Life Insurance Industry
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Brown Jeffrey R., Goolsbee Austan Does the Internet Make Markets More Competitive? Evidence from the Life Insurance Industry. Journal of Political Economy 2002, 110(3):481-507.
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Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers
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Brynjolfsson Erik, Hu Yu., Smith Michael Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers. Management Science 2003, 49(11):1580-1596.
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Managing Brands in the Social Media Environment
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Gensler Sonja, Volckner Franziska, Liu-Thompkins Yuping, Wiertz Caroline Managing Brands in the Social Media Environment. Journal of Interactive Marketing 2013, 27(4):242-256.
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What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature
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King Robert, Racherla Pradeep, Bush Victoria What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature. Journal of Interactive Marketing 2014, 28(3):167-183.
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King, R.1
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Consumer Power: Evolution in the Digital Age
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Labrecque Lauren I., vor dem Esche Jonas, Mathwick Charla, Novak Thomas P., Hofacker Charles F. Consumer Power: Evolution in the Digital Age. Journal of Interactive Marketing 2013, 27(4):257-269.
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Looking Back and Looking Forward with Interactive Marketing
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Malthouse Edward, Hofacker Charles Looking Back and Looking Forward with Interactive Marketing. Journal of Interactive Marketing 2010, 24(3):181-184.
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Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House
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Malthouse Edward, Haenlein Michael, Skiera Bernd, Wege Egbert, Zhang Michael Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House. Journal of Interactive Marketing 2013, 27(4):270-280.
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Keyword History of Marketing Science
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Mela Carl, Roos Jason, Deng Yitin Keyword History of Marketing Science. Marketing Science 2013, 32(1):8-18.
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Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance
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Peltier James, Zahay Debra, Lehmann Donald Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance. Journal of Interactive Marketing 2013, 27(1):1-13.
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Consumer Decision-making Processes in Mobile Viral Marketing Campaigns
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Pescher Christian, Reichhart Philipp, Spann Martin Consumer Decision-making Processes in Mobile Viral Marketing Campaigns. Journal of Interactive Marketing 2014, 28(1):43-54.
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Social Media Metrics - A Framework and Guidelines for Managing Social Media
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Peters Kay, Chen Yubo, Kaplan Andreas, Ognibeni Bjoern, Pauwels Koen Social Media Metrics - A Framework and Guidelines for Managing Social Media. Journal of Interactive Marketing 2013, 27(4):281-298.
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A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement
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Romero Jaime, van der Lans Ralf, Wierenga Berend A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement. Journal of Interactive Marketing 2013, 27(3):185-208.
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A Peek into the Future of Interactive Marketing
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Shankar Venkatesh, Malthouse Edward A Peek into the Future of Interactive Marketing. Journal of Interactive Marketing 2009, 23(1):1-3.
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Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years
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Varadarajan Rajan, Yadav Manjit Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years. Journal of Interactive Marketing 2009, 23(1):11-22.
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Destination Social Business: Exploring an Organization's Journey with Social Media, Collaborative Community and Expressive Individuality
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Weinberg Bruce, de Ruyter Ko, Dellarocas Chrysanthos, Buck Michael, Keeling Debbie Destination Social Business: Exploring an Organization's Journey with Social Media, Collaborative Community and Expressive Individuality. Journal of Interactive Marketing 2013, 27(4):299-310.
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Nested Network Effects in Online Free Games with Accessory Selling
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Wu Chi-Cheng, Chen Ying-Ju., Cho Yung-Jan Nested Network Effects in Online Free Games with Accessory Selling. Journal of Interactive Marketing 2013, 27(3):158-171.
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Social Commerce: A Contingency Framework for Assessing Marketing Potential
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Yadav Manjit, de Valck Kristine, Hennig-Thurau Thorsten, Hoffman Donna, Spann Martin Social Commerce: A Contingency Framework for Assessing Marketing Potential. Journal of Interactive Marketing 2013, 27(4):311-323.
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How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data
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Zettelmeyer Florian, Morton Fiona Scott, Silva-Risso Jorge How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data. Journal of Marketing Research 2006, 43(2):161-181.
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Increasing Price Transparency: Implications of Consumer Price Posting for Consumers' Haggling Behavior and a Seller's Pricing Strategies
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Zhang Xubing, Jiang Bo Increasing Price Transparency: Implications of Consumer Price Posting for Consumers' Haggling Behavior and a Seller's Pricing Strategies. Journal of Interactive Marketing 2014, 28(1):68-85.
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