Online social interactions: A natural experiment on word of mouth versus observational learning

Journal of Marketing Research

Volumn 48, Issue 2, 2011, Pages 238-254

  Chen, Yubo ^a   Wang, Q I ^b   Xie, Jinhong ^c,d  

^a UNIVERSITY OF ARIZONA   (United States)

^b BINGHAMTON UNIVERSITY   (United States)

^c Department of International Business ^*  (United States)

^d UNIVERSITY OF FLORIDA   (United States)

Author keywords

Natural experiment; Observational learning; Social influences; Social interactions; Word of mouth

Indexed keywords

EID: 79955367626     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.2.238     Document Type: Article

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