A mixed-method approach to examining brand-consumer interactions driven by social media

Journal of Research in Interactive Marketing

Volumn 7, Issue 4, 2013, Pages 295-311

  Rohm, Andrew ^a   Kaltcheva, Velitchka D ^a   Milne, George R ^b  

^a LOYOLA MARYMOUNT UNIVERSITY   (United States)

^b UNIVERSITY OF MASSACHUSETTS   (United States)

Author keywords

Advertising; Customer experience; Email marketing; Facebook; Social media marketing; Twitter

Indexed keywords

EID: 84889014800     PISSN: 20407122     EISSN: None     Source Type: Journal    
DOI: 10.1108/JRIM-01-2013-0009     Document Type: Article

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