Interactive technologies and retailing strategy: A review, conceptual framework and future research directions

Journal of Interactive Marketing

Volumn 24, Issue 2, 2010, Pages 96-110

  Varadarajan, Rajan ^a   Srinivasan, Raji ^b   Vadakkepatt, Gautham Gopal ^a   Yadav, Manjit S ^a   Pavlou, Paul A ^c   Krishnamurthy, Sandeep ^d   Krause, Tom ^e  

^a TEXAS A AND M UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^c TEMPLE UNIVERSITY   (United States)

^d UNIVERSITY OF WASHINGTON BOTHELL   (United States)

^e Advance Auto ^*  (United States)

Author keywords

Interactive retailing technology; Interactive technology; Retailing strategy; Strategic capabilities

Indexed keywords

EID: 77954859200     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2010.02.004     Document Type: Article

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