Enhancing relationships with customers through online brand communities

MIT Sloan Management Review

Volumn 53, Issue 4, 2012, Pages 22-24

  Adjei, Mavis T ^a   Noble, Charles H ^b   Noble, Stephanie M ^b  

^a SOUTHERN ILLINOIS UNIVERSITY   (United States)

^b UNIVERSITY OF TENNESSEE   (United States)

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EID: 84869393120     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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