Flow, enduring, and situational involvement in the web environment: A tripartite second-order examination

Psychology and Marketing

Volumn 23, Issue 5, 2006, Pages 383-411

  Huang, Ming Hui ^a  

^a NATIONAL TAIWAN UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33646697100     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20118     Document Type: Article

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