Following the fashionable friend: The power of social media weighing the publicity effectiveness of blogsversus online magazines

Journal of Advertising Research

Volumn 51, Issue 1, 2011, Pages

  Colliander, Jonas ^a   Dahlén, Micael ^a  

^a STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052585667     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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