We're all connected: The power of the social media ecosystem

Business Horizons

Volumn 54, Issue 3, 2011, Pages 265-273

  Hanna, Richard ^a   Rohm, Andrew ^a   Crittenden, Victoria L ^b  

^a NORTHEASTERN UNIVERSITY   (United States)

^b BOSTON COLLEGE   (United States)

Author keywords

Consumer engagement and interaction; Marketing communications; Marketing metrics; Online ecosystems; Social media; Traditional media

Indexed keywords

EID: 79953676846     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2011.01.007     Document Type: Article

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