Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media

Journal of Service Management

Volumn 24, Issue 3, 2013, Pages 268-293

  Larivière, Bart ^a   Joosten, Herm ^b   Malthouse, Edward C ^c   van Birgelen, Marcel ^b   Aksoy, Pelin ^d   Kunz, Werner H ^e   Huang, Ming Hui ^f  

^a GHENT UNIVERSITY   (Belgium)

^b RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

^c NORTHWESTERN UNIVERSITY   (United States)

^d George Mason University   (United States)

^e UNIVERSITY OF MASSACHUSETTS BOSTON   (United States)

^f NATIONAL TAIWAN UNIVERSITY   (Taiwan)

Author keywords

Customer engagement value; Customer lifetime value; Customer value; Experiential value; Firm value; Mobile technology; Social media; Value fusion

Indexed keywords

EID: 84878893460     PISSN: 17575818     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564231311326996     Document Type: Article

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