Customizing social media marketing

MIT Sloan Management Review

Volumn 56, Issue 2, 2015, Pages 8-10

  Schulze, Christian ^a   Schöler, Lisa ^b   Skiera, Bernd ^b  

^a FRANKFURT SCHOOL OF FINANCE AND MANAGEMENT   (Germany)

^b GOETHE UNIVERSITY   (Germany)

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EID: 84944069809     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Short Survey

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