Understanding social media effects across seller, retailer, and consumer interactions

Journal of the Academy of Marketing Science

Volumn 41, Issue 5, 2013, Pages 547-566

  Rapp, Adam ^a   Beitelspacher, Lauren Skinner ^b   Grewal, Dhruv ^c   Hughes, Douglas E ^d  

^a UNIVERSITY OF ALABAMA   (United States)

^b PORTLAND STATE UNIVERSITY   (United States)

^c Department of Marketing   (United States)

^d MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Buyer supplier relationships; Contagion; Relationship marketing; Retailer; Salespeople; Social media

Indexed keywords

EID: 84881048544     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-013-0326-9     Document Type: Article

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